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Feminized Convergence: Women’s Television in the Digital Age

February 11, 2019 @ 3:30 pm - 5:00 pm

Black and White portrait of Jacquelyn Arcy in front of a white wall.Monday Seminar:

Jacquelyn Arcy

UW System Fellow (2018-2019)

Communication, UW-Parkside


Much of the research on media convergence considers new media as a democratizing force or an exploitative system. But how do gendered assumptions affect the ways digital media platforms are developed for and used by women? In this seminar, I will discuss how online content is designed for the female-targeted cable networks Bravo, Lifetime, Oxygen, and WE, and show that digital participation is structured through the socially constructed skills of femininity. I argue that convergent media intensify gender inequalities by reinforcing the gender division of labor where women disproportionately provide emotional and domestic expertise.


Jacquelyn Arcy is an Assistant Professor of New Media in the Department of Communication. She has her Ph.D. in Critical Media Studies from the University of Minnesota, and her MA in Women’s, Gender and Sexuality Studies from the University of Cincinnati. Her areas of specialization are television studies, digital media and culture, media industries, and feminist media studies. Her research has been published in Feminist Media StudiesCelebrity StudiesScreen Journal, and Transformative Works and Cultures.


February 11, 2019
3:30 pm - 5:00 pm
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University Club, Room 212
432 East Campus Mall
Madison, Wisconsin 53703 United States